ATA-Cruising Along

Thank you for coming to our presentation at the ATA Conference!

Cruise Glossary (German>English)

Cruising Along Presentation-PDF

Cruising Along: Communicating Value and Selling an Experience [T-5]

Presenters: Jeana M. Clark & Dr. Esma Gregor

Translating for the cruise industry requires sufficient nautical terminology provisions and eternal creativity springs for describing the dreamiest destinations. We have to faithfully sell the vacation experience and communicate value so guests answer the cruise line’s call for action with an open pocketbook. However, it’s not all smooth sailing in this floating paradise. Translators often face cutting-edge maritime technology, tricky culinary topics, ever-exciting legal documents, and even emotionally difficult press releases. We provide an overview of the cruise industry, tips on how to write compelling PR and advertising material, and cover terminology for this fascinating language of the high seas.